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ReachLocal Expands Reporting Tools

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Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. The company said the new tools will give customers information on ROI of their various online marketing efforts.

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ReachLocal Launches New SEO Offering

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Woodland Hills-based ReachLocal , which provides local online marketing for small and medium sized businesses, announced this morning that it has launched a brand new, search engine optimization product, ReachSEO. ReachLocal said the new software helps SMBs to drive organic search traffic to their websites. READ MORE>>.

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ReachLocal Debuts New SMB Marketing Software

socalTECH

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. Pricing on the new tool was not announced. reachlocal marketing software leads management launch advertising saas' READ MORE>>.

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How ReachLocal Wants To Own The Consumer Transaction

socalTECH

ReachLocal (www.reachlocal.com) was born in the age of Internet search marketing, and helped define Internet marketing from local service providers--letting people know about your local business via the Internet. We're taking all of those leads, and creating the tools to convert them to customers. In a sense, it completes the funnel.

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PurePhoto Buys PhotographyMentor.com, Launches Photo Site

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Westlake Village-based PurePhoto.com , a new startup headed by former NextMedium COO John Ellis, and whose exec team includes prior executives from ReachLocal, ValueClick, and YellowPages.com, said Tuesday that it has acquired the assets of Los Angeles-based PhotographyMentor , an online photography education and social networking site.

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Los Angeles Fast 500 Winners Announced

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The highest ranking firms on the overall Technology Fast 500 from the area were Santa Barbara-based FastSpring , a developer of software e-commerce tools headed by Dan Engel , which was ranked at number 13 nationally with 17,468% revenue growth from 2006 to 2010.