Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. I’d link to it but it’s behind a paywall.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Also be careful about VCs. But once a VC has heard your idea he can’t “un-think&# it. The following are some lessons I learned about early-stage startup marketing.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

APRIL 4, 2011

What I know for sure is that if you don’t have a stability goal stated for the company and if you don’t regularly measure how you’re doing against this goal you won’t have your resources focused on the right priorities in the company. How many through SEM? How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup SEO Custom 346

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. SaaS companies needs to estimate the amount of sales resources spent on clients (can be measured by activities like visits, sales calls, etc) / the clients who convert to look at sales productivity.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. But this isn’t likely to be a VC-backable business (which to be clear is totally ok). Marketing with long payback is precisely what requires venture capital. Market Size. Choose that market.

Startup 150

Startup Marketing Study SEO 150