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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

Traditional software vs. SaaS. I’ve been involved with SaaS companies with VCs who don’t understand demand generation, lead qualification, sales coverage ratios, sales forecasting or frankly when deals should be inside sales vs. outside sales. Think of web vs. mobile. SEO marketing vs. social marketing. FourSquare.

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How Boards Need to Evolve Over Time

Both Sides of the Table

Unless you’re SnapChat, Instagram or similar this is probably 3-5 years into your existence. I’m going through this situation now with the first investment that I ever made as a VC in Invoca – (Inbound voice call), a SaaS marketing automation company.

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Do Less. More.

Both Sides of the Table

There are so many events to attend that one could become a full time conference attendee and you could easily feel like you’re missing out with each event that happens without you and of course there is Twitter and Instagram and Snapchat to remind you just how fun it was for everybody else. They’re doing how much in SaaS revenue?

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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

I built my first software company in the early days of SaaS and there were few models to go by. It is the opposite of what SaaS is supposed to be. We said to customers, “We only sell SaaS and we think that’s the right solution for you. So we took a stand. How responsive are they to your needs now?

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What Most People Don’t Understand About How Startup Companies are Valued

Both Sides of the Table

Smart phones finally took off leading to enormous wealth creation for Apple employees and investors but also helped propel Google, Facebook, Twitter, Instagram, Snapchat, WhatsApp and others. As I’ve pointed out previously, this is perfectly captured by Joe Floyd here tracking SaaS multiples over time.

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