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ReachLocal Debuts New SMB Marketing Software

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Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced.

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ReachLocal Expands Reporting Tools

socalTECH

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. reachlocal reporting software saas marketing local business' READ MORE>>.

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BlackLine Software Prices IPO

socalTECH

Woodland Hills-based BlackLine Software , the developer of accounting and financial close software, has priced its IPO, saying late Thursday evening that it will sell 8,600,000 shares of its common stock at $17.00 BlackLine will start trading Friday morning on the NASDAQ Global Select Market as BL. earlier this week.

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BlackLine Systems Files For IPO

socalTECH

Woodland Hills-based BlackLine Systems has filed for an IPO, saying in an S-1 filing that it is looking to raise up to $100M in an IPO on the NASDAQ Global Select Market as BL. BlackLine develops accounting software, which is used for managing the financial close process at companies. Tucker owns around 15.6% of the company.

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FatTail Launches Online Advertising Software

socalTECH

Woodland Hills-based FatTail , the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publishers. Tags: marketing online sales software fattail advertising saas.

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BlackLine Soars In IPO Debut

socalTECH

Woodland Hills-based BlackLine Software , the developer of accounting close software, soared in its IPO debut on Friday, and was trading up more than 45 percent in morning trading on the NASDAQ Global Select Market. BlackLine was trading around $24.79 at around 12:50PM EDT, up $7.79 from its IPO debut price of $17.00

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BlackLine IPO Expected Next Friday

socalTECH

The IPO of Woodland Hills-based BlackLine Systems , the developer of accounting and financial close software for the enterprise market, looks to be targeted for next Friday, October 28th, according to the NASDAQ IPO Calendar. The IPO date would infer pricing of BlackLine's IPO on Thurday, October 27th. and $15.00