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Frank Addantes FounderBlog: The Kool-Aid Test: “Why do I need anything? Why do I need yours? Why do I need it now?"

Frank Addante

For me, this test also serves as a strategic guideline for almost everything I do: - business plans - investor pitches - sales pitches - marketing messaging - product management - press/media calls - etc. Blogger Template originally design by Web-Kreation Converted By Jacky Supit

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Frank Addantes FounderBlog: 2 Ears and 1 Mouth: There's a Reason

Frank Addante

I always tell sales reps that were not there to talk about -our- business, were there to talk about -their- business. Tell Your Friends Subscribe Filed under: organizational communication , questions Newer Post Older Post Home No Comment Post a Comment Newer Post Older Post Home Chocolate Candy Web 2.0

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Frank Addantes FounderBlog: 4. Build a SWAT team

Frank Addante

It turned out to be a catapult for the company, and sales have been booming since then. Blogger Template originally design by Web-Kreation Converted By Jacky Supit The application is now being used by some of the worlds most successful companies.

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Frank Addantes FounderBlog: 3. Virtual Location, Location, Location

Frank Addante

Of all of my companies, communication was probably the strongest at L90, even though the engineering and design team were completely separated from sales, marketing, business development and customer service. Blogger Template originally design by Web-Kreation Converted By Jacky Supit

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Frank Addantes FounderBlog: Tear Down Your Firewalls

Frank Addante

Within weeks, we shortened our sales cycle. In fact, we had deals closed in less than 48 hours (which formerly could have taken weeks) because we had prospects that were able to find and evaluate our product while our sales reps were asleep. Blogger Template originally design by Web-Kreation Converted By Jacky Supit

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Frank Addantes FounderBlog: Be Best at Something

Frank Addante

It will help your company stay focused, it will build confidence in your entire organization (especially your sales/marketing team) and most importantly, your customers/users will think to go to you first. Blogger Template originally design by Web-Kreation Converted By Jacky Supit

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Frank Addantes FounderBlog: "Keep it Simple" - My Golden Rule

Frank Addante

Whether it be product development, marketing, sales, negotiating or raising capital, I find myself trying harder to not get bogged down with unnecessary details. Blogger Template originally design by Web-Kreation Converted By Jacky Supit As I grow older, I find that it is more difficult to adhere to this discipline.

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