Frank Addantes FounderBlog: The Kool-Aid Test: “Why do I need anything? Why do I need yours? Why do I need it now?"
Frank Addante
JUNE 19, 2006
For me, this test also serves as a strategic guideline for almost everything I do: - business plans - investor pitches - sales pitches - marketing messaging - product management - press/media calls - etc. Blogger Template originally design by Web-Kreation Converted By Jacky Supit
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