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Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, reports this morning that it has now sold more than 200,000 cars through its online car buying and pricing platform. TrueCar said the number comes less than a year from when it reached an initial, 100,000 car sales, which occurred earlier this year.
Santa Monica-based TrueCar , the new car pricing data startup headed by Scott Painter, said Monday that it has inked a deal with automotive publisher High Gear Media , where High Gear will include TrueCar's data on its network of web sites. Tags: truecar publishing auto automotive pricing. READ MORE>>.
The consumer product they’ve created is called TrueCar. Analytics also extend to iPhone and web apps using Facebook Connect. Company plans to use the capital to build out sales and marketing and r&d. -a Spread through word-of-mouth as the company has no sales team, all engineers. And it carries no inventory.
Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.
If you have multiple versions of your product, how many are web vs. mobile? 10% of our revenue is coming from direct sales of our banner inventory. 15% is coming from in-app product sales (25% of these with cash, 75% with “incentivized offers.”). Measuring viral adoption is obviously important.
As automotive web sites go, there are lots of review and information sites giving you information about new and used cars, magazines and information sites for auto enthusiasts, and discussion sites and groups for all kinds of cars. You've also got a deal with TrueCar, correct? Tara Weingarten: That's a really cool thing.
Look beyond California and you have group purchasing (GroupOn in Chicago, LivingSocial in Washington DC), private sales (Gilt Groupe in NY, HauteLook in LA), artisan marketplaces (Etsy in NY), eCommerce (Amazon in Seattle) and on and on. That sets us up nicely for the next phase of the web. Hit some bumps in the road?
The most important takeaway of the evening, Suster said, is that it’s only by using the Internet to dramatically increase their market reach and size (getting to scale) that Web startups can significantly cut the price of the goods or services they provide. Startup Week San Diego Crowd at Mark Suster Talk.
Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . Three rules in sales: Why buy anything? Remember again that the three major steps to a sale are: Why buy anything?
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