Remove the-power-of-mouth-to-mouth-marketing
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10 Top Rules For Marketing In Today’s Digital World

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

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10 Tests of Your Modern Entrepreneur Lingo Savvy

Startup Professionals Musings

Many entrepreneurs I know don’t realize that the language they learned in the corporate world, or even their recent MBA class, won’t get them ahead in the startup world today. Even if you have heard some of the new terms, but can’t explain how, when, and why they are relevant to your startup, you may be in jeopardy. Osmosis marketing.

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The Future of Advertising will be Integrated

Both Sides of the Table

They first started in 1994 and are therefore almost as old as the Web itself. CTR meaning for every 1,000 ads that are served up only 2 people click on them. CTR meaning for every 1,000 ads that are served up only 2 people click on them. Banner Ads. I guess from there we had nowhere to go but down. Holy Shiitake !

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Why Hollywood is Joining the Video On-Demand Market

Tech.Co

The idea of video on demand has been around since as early as 1990 when GTE partnered up with AT&T to create the first VOD system. VOD pretty much started out as cable TV and then morphed into hundreds of millions of people globally streaming their favorite movies and shows onto handheld devices. For example, Warner Bros.

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Why Entrepreneurs & VCs Should Focus on Basecamp, Not the Summit

Both Sides of the Table

For investors it’s how much they follow up when they say they will, do they use and engage with your product and so on. For investors it’s how much they follow up when they say they will, do they use and engage with your product and so on. Market Opportunity. But what about markets? Let me explain.

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MuckerLab Unveils Second Graduating Class to Investors

Tech Zulu Event

A traffic jam of expensive cars lined up to pull into the packed parking lot of MuckerLab for its second graduating class demo day. Okuno has been investing in Los Angeles startups for the past three years after selling his own company E-Z Data. Okuno said, “I have invested in over 40 startups almost always in the six-figure range.”

Class 100
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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Right now they’re setting up 500 free corporations for first time entrepreneurs. Subscribe to RSS. Subscribe to RSS. 63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. Free Corporations For First-Time Entrepreneurs. Thank you eMinutes. Thank you @eminutes. . We want to help them, and will.