SoCal CTO
FEBRUARY 25, 2009
Now, given our current economic crisis and VC ‘challenges’, the barriers to funding have gone up significantly as well. Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.
socalTECH
MAY 5, 2009
The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. We started getting approached by venture capital and private equity, and we have eight figures in revenue. Bessemer approached us.
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InfoChachkie
JULY 23, 2012
Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.
Both Sides of the Table
APRIL 4, 2011
How many adds came through organic SEO? How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through affiliate deals? Do you have a customer referral program?
Both Sides of the Table
MARCH 25, 2016
The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. But this isn’t likely to be a VC-backable business (which to be clear is totally ok). Marketing with long payback is precisely what requires venture capital. Market Size. Market Structure.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Also be careful about VCs. But once a VC has heard your idea he can’t “un-think&# it. The following are some lessons I learned about early-stage startup marketing.
Both Sides of the Table
MAY 15, 2010
It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. I’d link to it but it’s behind a paywall.
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