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However, for many online startups, form should drive the design process. This dynamic duo, who now head up AppFolio , led the design and development of GoToMyPC and GoToMeeting. Their focus on ease-of-use form over function resulted in a series of products that defeated stalwart incumbents, including marketing-leader Symantec.
It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.”
That challenge is a major business opportunity, as well as a risk, for startups. There are others, like Norton LifeLock , acquired in 2017 by Symantec for $2.3 Market your solution and user benefits, not the mysterious technology behind it. Make your company visible, reachable and responsive through social networks.
But people are still begging for more technology or laws, often to protect them from themselves. It may even be free, if you sign up for a timeshare pitch at the destination. If the URL provided starts with “http:” instead of “https:”, don’t enter anything, or click on any links. Cheap travel. Don’t expect a refund.
That challenge is a major business opportunity, as well as a risk, for startups. There are others, like LifeLock , acquired in 2017 by Symantec for $2.3 Market your solution and user benefits, not the mysterious technology behind it. The bad news for startups is that your company can lose big if it’s caught in the middle.
But based on the number of victims still looking for technology or laws to protect them, we may be attacking symptoms rather than the real problem. It may even be free, if you sign up for a timeshare pitch at the destination. If the URL provided starts with “http:” instead of “https:”, don’t enter anything. Cheap travel.
In addition, there is a real business opportunity here for startups. There are others, like LifeLock , recently acquired by Symantec for $2.3 Market your solution and user benefits, not the mysterious technology behind it. The bad news for startups is that your company can lose big if it’s caught in the middle.
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