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Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

A version of this article previously appeared in Forbes. In his premier film appearance in the blaxploitation send-up ā€œIā€™m Gonna Git You Sucka,ā€ Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Gross Burn vs. Net Burn. Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Net burn is the amount of money you are losing per month. I often see companies burning $100,000 per month (net) looking to raise $6-8 million.

Startup 383
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Maximize Your Exit By Not Selling Your Company

InfoChachkie

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Even the eccentric King of Pop communicated the price he was willing to pay for Neverland. Our response was that there was no ā€œpriceā€ as our company was not for sale.

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6 Ways To Drive Success Through Customer Experience

Startup Professionals Musings

A classic article in the Harvard Business Review ā€œ The Truth About Customer Experience ā€ defines it as your customerā€™s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. This will create a connection with them, which demonstrates more value than price or quality.

Custom 100
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” Gross Profit (also called Gross Margin or sometimes “Net Revenue”). One of them is profitability. Simplifying: Revenue -.

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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

A classic article in the Harvard Business Review ā€œ The Truth About Customer Experience ā€ defines it as your customerā€™s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. This will create a connection with them, which demonstrates more value than price or quality.

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ā€˜Customer Experienceā€™ Is Todayā€™s Business Benchmark

Startup Professionals Musings

A recent article in the Harvard Business Review ā€œ The Truth About Customer Experience ā€ defines it as your customerā€™s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. This will create a connection with them, which demonstrates more value than price or quality.

Custom 98