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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Wayne Gretzky.

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Your Customer Success Team Is Focusing On The Wrong Definition Of Success

InfoChachkie

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The Most Important Metric. Near the conclusion of our discussion, I asked each CEO to name any non-obvious metrics by which they guide their businesses.

Customer 100
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How to Profit: “Thank You Metrics” – Community First, Money Second

Tech Zulu Event

Noah has what I believe he called “Thank You metrics”. Remember as I stated in my article about how to get customers , a business is a solution to a problem. Home furnishings retailer Bed Bath & Beyond has reported net sales for the second quarter ended August 27, 2011 increased by 8.3%.” – Retail Week.

Metrics 87
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6 Ways To Drive Success Through Customer Experience

Startup Professionals Musings

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One metric now commonly used is called the Net Promoter® Score (NPS). Detractors.

Customer 100
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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One metric now commonly used is called the Net Promoter® Score (NPS). Detractors.

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‘Customer Experience’ Is Today’s Business Benchmark

Startup Professionals Musings

A recent article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One new metric now commonly used is called the Net Promoter® Score (NPS). Detractors.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” Gross Profit (also called Gross Margin or sometimes “Net Revenue”). One of them is profitability. Simplifying: Revenue -.

Startup 418