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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Wayne Gretzky.

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Your Customer Success Team Is Focusing On The Wrong Definition Of Success

InfoChachkie

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The Most Important Metric. Near the conclusion of our discussion, I asked each CEO to name any non-obvious metrics by which they guide their businesses.

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How to Profit: “Thank You Metrics” – Community First, Money Second

Tech Zulu Event

Being that the theme of the night was community, it was perfect that the event was held at CoLoft , a workspace in Santa Monica that focuses on start up entrepreneurs. Noah has what I believe he called “Thank You metrics”. Remember as I stated in my article about how to get customers , a business is a solution to a problem.

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6 Ways To Drive Success Through Customer Experience

Startup Professionals Musings

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. Entrepreneur of the Year” finalist. Detractors.

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‘Customer Experience’ Is Today’s Business Benchmark

Startup Professionals Musings

A recent article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. Entrepreneur of the Year” finalist. business customer experience entrepreneur startup'

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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. Entrepreneur of the Year” finalist. Detractors.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” I have had this discussion with many a first-time entrepreneur. If you don’t, somebody else WILL!” ” The Details.

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