.Net Book Demand Pricing 
Startup Professionals Musings
FEBRUARY 14, 2022
You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Nail the go-to-market strategy. Nail the business model.
Startup Professionals Musings
MAY 17, 2023
All the business leaders I know have noticed that the problems we all face today are becoming more complex, multifaceted, and our customers are more demanding. Clever leaders now cast their nets more broadly, reaching out to the crowd on the internet, as well as industry organizations, governments, and even competitors.
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Both Sides of the Table
DECEMBER 27, 2011
When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” Gross Profit (also called Gross Margin or sometimes “Net Revenue”). Your revenue is the $75 million you got paid in booking fees. Operating Costs.
Startup Professionals Musings
MAY 15, 2019
You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Nail the go-to-market strategy. Nail the business model.
Startup Professionals Musings
JANUARY 18, 2014
You can review all the specifics of this approach in a book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur''s Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Do real tests with real pricing to see if customers will pay you, without being pushed.
Startup Professionals Musings
MAY 12, 2017
You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Nail the go-to-market strategy. Nail the business model.
Startup Professionals Musings
DECEMBER 20, 2012
You can review all the specifics of this approach in a recent book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Nail the go-to-market strategy. Nail the business model.
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