.Net Book Email Report 
InfoChachkie
MARCH 23, 2015
As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises.
Startup Professionals Musings
MARCH 31, 2023
In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Nurturing stage email performance. Don’t just use these in isolation.
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Startup Professionals Musings
JULY 3, 2020
In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Nurturing stage email performance. Don’t just use these in isolation.
Startup Professionals Musings
FEBRUARY 19, 2022
In her classic book on this subject, “ The Essentials of Fabulous ,” Ellen Lubin-Sherman, who has been tracking fabulous people most of her life as a writer and journalist, tried to net it out. Everyone looks for “rapport talk” rather than “report talk.” Have impeccable manners and flair. Go for that black belt in networking.
Startup Professionals Musings
OCTOBER 21, 2015
In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Nurturing stage email performance. Don’t just use these in isolation.
Berkonomics
SEPTEMBER 27, 2018
After presenting a “state of the company” report at a national meeting of resellers for a company where I sat on the board, I was approached by one of the audience members, complimenting my presentation and stating, “I have a problem. The background for my story. The year was 1998. The surprise I could not ignore.
Startup Professionals Musings
JULY 9, 2018
In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Nurturing stage email performance. Don’t just use these in isolation.
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