.Net Book Invest Metrics 
Startup Professionals Musings
MARCH 31, 2023
In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Return on investment for demand generation. Lead-stage content performance.
Startup Professionals Musings
JULY 3, 2020
In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Return on investment for demand generation. Lead-stage content performance.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
JULY 9, 2018
In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Return on investment for demand generation. Lead-stage content performance.
Startup Professionals Musings
OCTOBER 21, 2015
In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Return on investment for demand generation. Lead-stage content performance.
Startup Professionals Musings
DECEMBER 22, 2021
I was happy to see quantified evidence of this in a new book, “ Winning on Purpose ,” by Fred Reichhheld, creator of the Net Promoter system of management, in concert with Darci Darnell and Maureen Burns. Use metrics to assess needs and growth economics.
Startup Professionals Musings
AUGUST 12, 2015
Overall I like the principles in the classic book “ Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival ,” by Robert F. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Net result and reward. Ownership.
Both Sides of the Table
DECEMBER 27, 2011
You have to understand whether they’re likely to yield revenue growth in the near term OR whether you have access to cheap enough capital to fund your losses until your investments pay off. If you have a market lead then raising capital and making investments now will help you as others enter the market. ” The Details.
Expert insights. Personalized for you.
102 
Let's personalize your content