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5 Unique Elements Make A Winning Selling Proposition

Startup Professionals Musings

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. Investor and customer attention spans are short, and both will write you off quickly.

.Net 73
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10 Ways To Get The Capital You Need For Your Startup

Startup Professionals Musings

Negotiate an advance from a strategic partner or customer. Find a major customer, or a complimentary business, who sees such value in your idea that they are willing to give you an advance on royalty payments to complete your development. Another common example is exchanging equity for legal and accounting support.

Startup 106
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10 Alternative Funding Sources For Your New Venture

Startup Professionals Musings

Negotiate an advance from a strategic partner or customer. Find a major customer, or a complimentary business, who sees such value in your idea that they are willing to give you an advance on royalty payments to complete your development. Another common example is exchanging equity for legal and accounting support.

Funding 174
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How Great Entrepreneurs Spell Continuous Innovation

Startup Professionals Musings

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Innovative technologies have no value until they are turned into solutions to real customer problems. Net result and reward. Set milestones and meet them. Ownership.

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Why Acceptance of Failure is Critical to Startup Success

Both Sides of the Table

I have experienced many first-time entrepreneurs with too much hubris if fund-raising came easily and press was fawning and employees joined in droves and customer adoption has been rapid. I say this as somebody who has lived in 6 countries and worked in 9 — having lived abroad for 11 years of my work life.

Startup 261
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Inventor Or Innovator – Which Are You?

InfoChachkie

Philo Farnsworth created a technology which underlies one of the 20 th Century’s most ubiquitous products, yet he died a man of modest means and is relatively unknown today. He was primarily motivated by the educational potential of his invention, not the wealth it might generate. Philo was an inventor, not an innovator.

Ideas 221
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10 Ways for Startups to Expand Their Reach in 2012

Startup Professionals Musings

The competition never stands still, and new opportunities are evolving, based on culture changes in your customers, new technologies, and new problems in the world which need to be solved. I’ve netted out his and others to create the following basic strategy for entrepreneurial growth: Apply your core competency to related markets.

Startup 98