5 Unique Elements Make A Winning Selling Proposition
Startup Professionals Musings
FEBRUARY 4, 2019
If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. Investor and customer attention spans are short, and both will write you off quickly.
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