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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits.

.Net 182
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits.

.Net 168
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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises.

.Net 100
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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

Your historical trading information including financials and a “customer file” which shows the history of your transactions so that investors can run “cohort” analyses Customer reference, personal references, key team members, compensation, cap table, stock option plan, etc. It felt like heresy. It would be rude!?!

Funding 336
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Obtain Impactful Recommendations And References Leverage: Social Norming To Get Into Graduate School Or Score A Job

InfoChachkie

The reference was in the form of a gold tablet that stated, “By the strength of the eternal Heaven, holy be the Khan’s name. This golden reference effectively communicated the Emperor’s sentiments in absentia. Modern-day references are effective because they rely upon a powerful principle of influence, Social Norming.

Startup 113
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Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

At Citrix, GoToAssist customers would occasionally ask if they could just pay for our screen-sharing functionality because they didn''t intend to use the product''s other features, such as reporting and session recording. The effort to implement this customization was minimal and thus cost us very little. customers paid $119.40

Pricing 100
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Entrepreneurs Should Go For The Quick Buck – Then Stop - Initial Business Models Can Be Enticing But Limiting In The Long Run

InfoChachkie

The more a customer utilized WebEx’s services, the more they had to pay. They knew that price restructuring would significantly impair their gross revenues as well as their net income, which would dramatically impact their stock price. WebEx was the early leader in web meetings. A typical 60-minute meeting with one attendee cost $54.