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Startup Professionals Musings
MARCH 31, 2023
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation. Lead-stage content performance. Nurturing stage email performance.
Startup Professionals Musings
JULY 3, 2020
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation. Lead-stage content performance. Nurturing stage email performance.
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Startup Professionals Musings
JULY 9, 2018
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation. Lead-stage content performance. Nurturing stage email performance.
Startup Professionals Musings
OCTOBER 21, 2015
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation. Lead-stage content performance. Nurturing stage email performance.
Startup Professionals Musings
AUGUST 12, 2015
As a startup investor in this age of the entrepreneur, I see many more startups, but innovation is still hard to find. An entrepreneur looking for a sure thing will never innovate. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics.
Both Sides of the Table
MAY 19, 2018
Or if you’re a VC raising from LPs you have to list all of your deals, your investment value, your carrying value, your multiples, your IRRs, TVPIs, DPIs, etc along with net cashflows plus your previous LPAs. These collective sets of documents form the basis of what somebody looking at investing would call “financial due diligence.”
Both Sides of the Table
DECEMBER 27, 2011
” I mention journalists here because they perpetuate the myth that focusing on profits is ALWAYS the right answer and then I hear many entrepreneurs (and certainly many “normals”) repeating the same mantra. If you have a market lead then raising capital and making investments now will help you as others enter the market.
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