.Net Marketing Metrics Social Media 
Startup Professionals Musings
AUGUST 4, 2017
Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. Detractors.
Startup Professionals Musings
DECEMBER 22, 2021
In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Use metrics to assess needs and growth economics.
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Tech Zulu Event
NOVEMBER 28, 2011
Live, right there in front of us, he opened his private admin dashboard with the stats from AppSumo and revealed what marketing campaigns failed, how much those cost as well as which ones succeeded and how much revenue those brought in. Their first few weeks in business we’d have brainstorming sessions on how to market.
Startup Professionals Musings
FEBRUARY 8, 2015
Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.
Startup Professionals Musings
APRIL 26, 2015
Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. Detractors.
Startup Professionals Musings
OCTOBER 11, 2013
Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.
Startup Professionals Musings
MARCH 11, 2014
Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. Detractors.
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