2005 Pricing Product Writing 
Both Sides of the Table
FEBRUARY 3, 2011
Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. How did you determine the right price points for your product? Like many companies they experimented with many pricing models. They tried lots of price points – $13.99, $9.99
Both Sides of the Table
JUNE 22, 2011
I will write more about this in the next 2 weeks. But that doesn’t mean that people are paying rational prices as investors based on intrinsic value. Rational people can disagree and some may argue that today’s prices are rational and under-pinned by economic drivers. I believe that. That’s fine.
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Both Sides of the Table
MARCH 25, 2016
The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. Market Size.
Both Sides of the Table
SEPTEMBER 28, 2014
by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product. (it is also the title of a fabulous book from Internet 1.0
Both Sides of the Table
APRIL 2, 2010
I’m writing this series because if you better understand how VC firms work you can better target which firms make sense for you to speak with. I’m writing this post to explain to entrepreneurs what you should be thinking about in terms of the VC’s you approach and the size and stage of their funds.
Both Sides of the Table
JUNE 22, 2015
I must admit I discuss this very frequently with portfolio companies but hadn’t thought to write about it. No carrier in their right mind wanted to cede control of the software but Apple was willing to offer its products exclusive through one carrier in exchange for not having any carrier software on the device.
Both Sides of the Table
SEPTEMBER 17, 2017
In more than a decade of writing about the Internet and tech-enabled businesses I’ve learned that mobs don’t do nuance well. Of course our great technology industry did itself rise on the back of infrastructure created by telecommunications & cable infrastructure as well as decades of media production. Enter blockchain.
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