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Interview: Paige Craig, CEO BetterWorks

InfoChachkie

Paige is a gifted communicator and my summary does not do him justice. He offers a number of worthwhile tips and tricks that I was not able to capture in the textual summary, so the 14-minute audio file is well worth your time. What follows is a summary which paraphrases Paige’s responses. Click here to listen to the Audio File.

Summary 246
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Why Email May Be Draining Your Company’s Productivity

Both Sides of the Table

I shifted my thinking a few years ago after I read Tim Ferris’s book The Four Hour Workweek (link is to a short summary I wrote). You’re writing a freaking blog post! He turned me down for a job in 2005. I never get grumpy that people write. If you do randomly write me I have advice. I think so. [I

Email 314
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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

I must admit I discuss this very frequently with portfolio companies but hadn’t thought to write about it. Sales is all about knowing the key values of your buyer: What are they trying to achieve in working with you, why do they care about your solution and how will it help them economically?