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8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150
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Startup Metrics

SoCal CTO

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.

Metrics 225
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Thank you to our sponsors and advertisers

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Binary Pulse Technology Marketing (www.binarypulse.com). The 7th International System-on-Chip (SoC) Conference, Exhibit & Workshops (www.SoCconference.com) - November 4 & 5, 2009 - Radisson Hotel Newport Beach. VentureNet 2009 (www.venturenet.org) - October 7, Costa Mesa. Redpoint Ventures (www.redpoint.com).

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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

The strategy of GigaOm and where they differentiate in the market. We talked about the negative effect of Apple’s closed system attitude but how that will be a gift to the market because Apple’s cracking of the operator hegemony has forced the industry to innovate. We talked about Facebook. DST invested $180mm last fall.

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Time Rich, Time Poor and Apple

SoCal CTO

In it he separates web consumers into: Time Rich (more time than money) and Time Poor (more money than time). Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150
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Realistic Entrprenuers Guide to Venture Capital

SoCal CTO

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Early Stage Marketing and Branding – Farida Fotouh.

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Map of VC Investments

SoCal CTO

Posted byTony Karrer at 9:30 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Early Stage Marketing and Branding – Farida Fotouh.