SoCal CTO

NOVEMBER 17, 2009

I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. We need to spend some time discussing what you do with the social web. I’m more familiar with content marketing in B2B Marketing. A negative customer acquisition cost!

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

FEBRUARY 18, 2010

Los Angeles-based Internet Brands said Thursday that it has acquired seven consumer websites, as part of an expansion of its health and home vertical markets. Financial details of the acquisitions were not disclosed. The firm said it has now acquired more than 100 web sites in total. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

socalTECH

JUNE 25, 2014

Moviepilot''s web site focuses on film recommendations, film discovery, and the company also helps studios with social media campaigns. moviepilot angeles merger acquisition webedia' The move puts the company''s focused squarely on its Los Angeles operations. The sale netted the company $20M, which it will use to fund its U.S.

Social Media 164

Social Media Marketing .Net Entertainment 164

SoCal CTO

APRIL 2, 2012

Hiring seems to be the preferred use of seed funds (by investors and founders), whereas I'd prefer a focus on customer acquisition. The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. These companies are very early-stage and definitely have not shown product/market fit.

CTO Hire 205

CTO Hire Outsource Development CTO Coach Develop 205

socalTECH

FEBRUARY 11, 2021

Santa Monica-based private equity investor Clearlake Capital said this morning that it has created a new company, Newfold Digital, through the acquisition of Endurance International Group, plus strategic investment transactions with both Web.com and affiliates of Siris. Web.com owns Network Solutions, Register.com, Web.co, and CrazyDomains.

Capital 113

Capital Santa Monica Company Companies 113

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. What applications and web sites have you been using?

Web 150

Web Sites Email HTML 150

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

APRIL 26, 2010

Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Financial terms of the acquisition were not disclosed. Tags: bardon advisors mediatrust merger acquisition cpcp advertising ecommerce.

CPC 165

CPC Paid Search Marketing Idealab 165

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Bringing us to today – Viewers or profit? Great revenue projections from a small user base lead to worries over sustainability.

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

OCTOBER 1, 2013

Costa Mesa-based Experian , the provider of credit reporting services and related information, announced this morning that it has acquired 41st Parameter , a provider of device identification technology for the cyber security market. Financial terms of the acquisition were not announced. READ MORE>>.

Acquisition 153

Acquisition Web Report Technology 153

socalTECH

NOVEMBER 3, 2008

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Financial terms of the acquisition were not disclosed. READ MORE>>

Rustic Canyon 100

Rustic Canyon Marketing Idealab Pasadena 100

InfoChachkie

OCTOBER 13, 2009

Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing. In bold print, the ad also states, “Send NO MONEY, We Trust You”. Alternatives.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

socalTECH

FEBRUARY 10, 2016

Escondido-based software developer Compendia , a developer of web portal software for the home builders market, has been acquired by Community Investors, Inc. , Financial details of the acquisition were not disclosed. the two said today.

Guide 100

Guide Web Software Development Acquisition 100

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world. What inspired you?

Web 93

Web USC Course Guide 93

socalTECH

JANUARY 17, 2013

The company said the new funds will go towards growth, financing acquisitions, and international expansion. That growth was driven by its real-time-bidding exchange, plus the acquisitions of two companies, LiftDNA and Jumptime. Global Investment, Inc., and Presidio Ventures. READ MORE>>.

OpenX 178

OpenX Advertising Pasadena Web 178

socalTECH

OCTOBER 11, 2018

The company--led by longtime cloud and hosting services veteran Simon Anderson--offers up managed services and consulting for cloud platforms like Amazon Web Services (AWS) and Microsoft Azure. According to the newly formed company, it completed all three of those mergers earlier in 2018, and now has a customer base of 175 enterprises.

Services 133

Services SaaS Los Angeles Education 133

Startup Professionals Musings

OCTOBER 30, 2020

Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Customer feedback, including blog comments, usability reviews, and early user testimonials, build relationships and provide credible marketing to the broader customer community.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Tech Zulu Event

OCTOBER 15, 2012

Email marketing and cross-channel interactive marketing saas solutions provider ExactTarget has acquired Pardot, a marketing automation provider and iGoDigital, web personalization provider in a move that will revolutionize its marketing platform. Pardot to Redefine Marketing Automation.

Platform 56

Platform Marketing Social Media Web 56

TechCrunch LA

AUGUST 27, 2020

Fastly said that the acquisition of Signal Sciences’ business will boost its ability to provide better security for applications and APIs — the connective fabric between different services that knit different technologies together behind the scenes. Signal Sciences secures $35 million investment to protect web apps.

Culver City 249

Culver City SaaS Los Angeles Social Network 249

socalTECH

DECEMBER 16, 2010

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said today that it has launched a new product called ReachCast. The firm said the product is a result of its acquisition of SMB:Live back in February. Pricing on the new offering was not disclosed. READ MORE>>.

ReachLocal 222

ReachLocal Woodland Hills Social Media Media 222

socalTECH

APRIL 23, 2021

The company said Slemma's web-based tools allow users to create simple, easy-to-use and dynamic data reports with customizable dashboards. Xsolla's tools help videogame developers and publishers market and sell their software. According to Xsolla, it will integrate Slemma's product suite into its Publisher Account tool.

Commerce 113

Commerce Report Tool Web 113

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

socalTECH

SEPTEMBER 21, 2010

Move--which has major operations in Westlake Village--said the acquisition will allow it to deliver greater value to its customers. million property listings, from more than 270 MLS systems and 38,000 brokers, to more than 70 real estate marketing web sites. ListHub syndicates 2.4 READ MORE>>.

Westlake Village 198

Westlake Village Acquisition Sites Web 198

socalTECH

FEBRUARY 27, 2015

San Clemente-based software developer DealerSocket has acquired web-based, auto dealership software maker FEX DMS , the company said Thursday. DealerSocket provides software for marketing, sales, service, and other functions for auto dealerships, and says it currently has over 6,500 dealers using its software. READ MORE>>.

Software 100

Software Software Development Web Acquisition 100

socalTECH

DECEMBER 27, 2018

Here, we have the thoughts of Rob Freelen , Los Angeles Market Manager for Silicon Valley Bank (www.svb.com). Given SVBs market position, that is great news. If you measure success by exits, the Ring acquisition by Amazon and Cylance acquisition by Blackberry, each for $1 billion, were among the biggest stories of 2018.

Southern California 133

Southern California SoCal Culver City Venture Capital 133

socalTECH

MARCH 17, 2010

Online marketing firms Gorilla Nation , Atomiconline , Double Helix , and Springboard said this morning that the firms are in a four-way merger, and have become Evolve Media. The firm said that Evolve Media has over 250 employees, and reaches over 300 million monthly uniques across its web sites.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

socalTECH

JUNE 8, 2010

Manhattan Beach-based TSi Auto Solutions , a provider of web-based auto dealership management software, said today that it has acquired AutoSoft , a Seattle firm which develops financial reporting and analytics products for the automotive OEM market. TSi Auto Solutions said the acquisition increases its customer base by 30 percent.

Manhattan Beach 150

Manhattan Beach Software Acquisition Web 150

socalTECH

JANUARY 25, 2013

The tool, which lets users analyzing the web traffic from their promotions, lets users click into a map of where users are interacting with their promotions, and get detailed demographics data--household income, education, net worth, neighborhood data, and more--at the street level.

Tool 215

Tool Startup Template .Net 215

TechCrunch LA

DECEMBER 15, 2021

It has developed technology to give people a way to pay bills outside of traditional methods, such as through the mail, over the phone or via a Web portal. So far, its growth has been “completely organic,” with no marketing team, according to the CEO. Our cost of customer acquisition is very low relative to a lot of fintechs,” he said.

Mobile 208

Mobile Artificial Inteligence Startup Los Angeles 208

socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.

Mobile 224

Mobile CTO Hire CPC Web 224

Startup Professionals Musings

MARCH 25, 2023

Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users.

Organization 94

Organization Invest Customer Custom 94

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. Digital Pharmacist says it provides its services to over 7,500 pharmacists.

Invest 113

Invest Newsletter Social Media Equity 113

Startup Professionals Musings

JUNE 21, 2020

Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users.

Organization 173

Organization Invest Customer Custom 173

Tech.Co

MAY 9, 2024

Department of Commerce Minority Business Development Agency (MBDA) 🔎 Want to browse the web privately? 8(a) Business Development Program For: Socially and economically disadvantaged business owners Funding limit: $7 million for acquisitions assigned manufacturing NAICS codes and $4.5

Outsource Development 207

Outsource Development Technical Review Research Writing 207

socalTECH

OCTOBER 31, 2012

For ThinkNear , it looks like the whole process paid off in less than two years, after the Los Angeles company went from the TechStars accelerator just last June, to a healthy acquisition by TeleNav earlier this month for $22.5M. Congrats on the acquisition! How did the acquisition come about?

Startup 225

Startup Acquisition Doc Ideas 225

Xconomy

APRIL 17, 2017

San Diego-based TakeLessons set out nine years ago to create a Web-based platform that helped match music students with qualified instructors. Since then, TakeLessons has raised a total of $20 million in venture capital, and expanded into new markets and services. The company’s last VC round in early 2014 raised $7 million.

Venture Capital 59

Venture Capital Santa Monica San Diego Coach 59

socalTECH

FEBRUARY 24, 2009

The company also disclosed that it has acquired three more websites, as the firm continues to acquire web properties in various vertical markets. for 29 website related acquisitions during 2008. Tags: brands merger acquisition internet. It appears that the firm spent around $2.7M READ MORE>>.

Internet Brands 124

Internet Brands Acquisition Web Sites 124