Upfront Ventures Adds Hamet Watt as New Investment Partner
Both Sides of the Table
SEPTEMBER 12, 2013
It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010.
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