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How A Pivot Turned Vantage Media Into A $100M Plus Business

socalTECH

The company started here in 2002, and we were basically an agency. As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. Starting in 2010, we started focusing on that.

Media 162
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Frank Addantes FounderBlog: 5. Outsourcing

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? A BIG THANK YOU. Startup 3.0:

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Frank Addantes FounderBlog: Startup 6.0 - the Rubicon Project: Internet Advertising

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? A BIG THANK YOU. Startup 3.0:

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Frank Addantes FounderBlog: Elements of Sustainable Companies

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? A BIG THANK YOU. Startup 3.0:

Company 40
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What Should You Do with Your Crappy Little Services Business?

Both Sides of the Table

It’s nearly impossible to get a services company financed by VCs. And stop effing around trying to create a product company.&#. If you really want to do a product business then hire a professional manager for your services company, quit that job and focus 100% on your product company. You’re a small fish.

Services 332
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Frank Addantes FounderBlog: Startup 3.0: Internet advertising is good. No, it’s bad. Oh wait… it IS good!

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? Internet advertising is good.

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Frank Addantes FounderBlog: FounderBlog’s 1 Year Anniversary! A BIG THANK YOU to 3,500 entrepreneurs in 50+ countries

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? A BIG THANK YOU. Startup 3.0: