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Pathmatics Gets $3M For Advertising Analytics Software

socalTECH

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. BDMI's Sim Blaustein joins the company's baord with the funding. READ MORE>>.

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Top 29 Startup Posts May 2010

SoCal CTO

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. You could just outspend. You could use brute force to get the word out. Enjoyed this post? The Holy Grail of.

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What Mattered in 2010: Mike Jones, Myspace

socalTECH

In your opinion, what events, companies, or people made the biggest impact on the technology world in 2010? No doubt, it was Facebook and Twitter, which were incredible businesses for 2010. But, it's also companies we've seen doing well internationally, like Spotify, which were a big surprise for us.

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What Mattered in 2010: Jim Andelman, Rincon Ventures

socalTECH

2010 was very good to us. A number of companies in the portfolio delivered very strong operating results in 2010, which is exciting. Also, we had an investment in a company that went public this year, BroadSoft, which is one of 2010's best-performing IPOs. 2) Advertising in the Facebook ecosystem.

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The Next Wave of Advertising Innovation

SoCal Tech Calendar

Wednesday, September 15, 2010 -- The Mad Men of the Central Coast: The Next Wave of Advertising Innovation. Join the Mad Men of the Central Coast online Advertising community as they talk about the next wave of innovative online and offline advertising, the current state of advertising and the future of the industry.

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The Next Wave of Advertising Innovation

SoCal Tech Calendar

Wednesday, September 15, 2010 -- "The Mad Men and Women of the Central Coast: The Next Wave of Advertising Innovation" The MIT Enterprise Forum of the Central Coast. See [link] (more).

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OpenX Names GM

socalTECH

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White, who has been advising OpenX since 2010, was previously a VP at Adknowledge, and also served at FOX Audience Network's MyAds. The company is venture backed by Accel Partners, Index Ventures and SAP Ventures.

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