InfoChachkie
APRIL 20, 2015
Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Working for a small software company, he discovered that something interesting occurred when he abandoned the company’s talking points.
Startup Professionals Musings
JANUARY 27, 2011
They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools. Marty Zwilling.
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Frank Addante
MAY 12, 2007
Outsourcing ► April (1) GoogleClick - Who owns your cash register? ► November (1) 2 Ears and 1 Mouth: There's a Reason ► October (2) Be Best at Something Tear Down Your Firewalls ► September (3) Elements of Sustainable Companies We're Not Saving Lives. I am still a big fan of outsourcing.
socalTECH
NOVEMBER 21, 2014
The company started here in 2002, and we were basically an agency. As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. Who we are today, is an ad technology company.
socalTECH
APRIL 30, 2018
For those who aren't familiar with HG Data, what does the company do? Elizabeth Cholawsky: HG Data is actually a seven year old company. The company has grown very rapidly and well for a startup, but we're now at the point where sales is the name of the game. We distill that information with very high accuracy.
socalTECH
APRIL 21, 2017
What's the secret to creating a profitable, successful, physical subscription based business--and to do that at the scale of large, consumer product goods (CPGs) companies? xWe spoke with a few companies in the recurring revenue area space, ahead of the Recurring Revenue Conference ([link] which we are helping to sponsor next week.
Startup Professionals Musings
MAY 25, 2014
They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools. Marty Zwilling.
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