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PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Beyond PR, such roles include: Sales, Product Development, Strategic Planning and Fund Raising. The company started ‘getting ink.’

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Frank Addantes FounderBlog: 5. Outsourcing

Frank Addante

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Outsourcing ► April (1) GoogleClick - Who owns your cash register? Startup 3.0:

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How A Pivot Turned Vantage Media Into A $100M Plus Business

socalTECH

The company started here in 2002, and we were basically an agency. As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. Who we are today, is an ad technology company.

Media 162
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Interview with Elizabeth Cholawsky, HG Data

socalTECH

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. For those who aren't familiar with HG Data, what does the company do?

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A Chat with Chris Tragos of Jetpack

socalTECH

Chris Tragos: Typically, with an advertising RFP, a campaign will come pre-loaded with a standard ad spot and creative. At Spin Media, we tried to do that ourselves, but that really sucked up product and development resources, who really should have been working on building the user experience, rather than ads.

Buzznet 100
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How Nils Forsblom Is Reinventing Himself In Mobile With TenFarms

socalTECH

Forsblom is now in Los Angeles and San Diego, and reinventing himself with a mobile application company called TenFarms (www.tenfarms.com). Nils Forsblom: TenFarms is a mobile app developer. I then went back to Europe to create a company called Fruugo, which was a big startup back in the day, in 2006 in Europe. Nils Forsblom.

Mobile 233
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Decoding The Secret To Success In Subscription Businesses: Georg Richter, OceanX

socalTECH

What's the secret to creating a profitable, successful, physical subscription based business--and to do that at the scale of large, consumer product goods (CPGs) companies? xWe spoke with a few companies in the recurring revenue area space, ahead of the Recurring Revenue Conference ([link] which we are helping to sponsor next week.

Startup 145