Tech Zulu Event
NOVEMBER 28, 2011
Noah has what I believe he called “Thank You metrics”. Home furnishings retailer Bed Bath & Beyond has reported net sales for the second quarter ended August 27, 2011 increased by 8.3%.” – Retail Week. Now, almost 2 years later, they were right and I was wrong to be so stuck on my ghetto fabulous DIY MBA attempts.
socalTECH
JANUARY 14, 2011
It's my belief that many marketers still measure in layers -- they might look at how direct mail, or search, or display, or TV, or brand advertising, or their sales force performs, in a certain swim lane. Advertisers are known for their creative focus, not focus on analytics. He's been an integral advisor to us.
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Tech Zulu Event
SEPTEMBER 13, 2011
Above is an interview we did with Patrick at BlogWorld Expo New York 2011. How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising. Defined Success Metrics – Know what you are trying to accomplish and set quantifiable goals.
socalTECH
JUNE 1, 2011
We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. Our traffic metrics have been growing, and we're now up to over 2 million monthly uniques, and 7 million monthly page views. Right now, we are running targeted ads using ad networks or whatnot.
Tech Zulu Event
APRIL 23, 2013
Founded in the summer of 2011 and their first product out a few weeks ago amSTATS wants to help users to follow fitness events and programs near them and find a great fitness trainer to help them stay fit. Advertising revenue is generated from each site visitor, paid or otherwise. We have 115 paying customers right now.
Both Sides of the Table
DECEMBER 27, 2011
While Google and Facebook will buy “acquihires” (at least as of Dec 2011), many acquirers hate the idea of buying companies that aren’t profitable. The advertiser who bought the ads might pay the ad network in 60 days. It allows you many more exit opportunities. Investors value growth. ” Quick examples: 1.
Both Sides of the Table
MAY 23, 2012
In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. By 2010-2011 this had shrunk by half again, averaging under $15 billion. This never existed a decade ago.
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