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Oculus VR Sued By Hawaiian Company

socalTECH

Irvine-based Oculus VR and co-founder Palmer Luckey have been sued again, this time by a company in Hawaii called Total Recall Technologies. District Court in California, claims breach of contract and theft of intellectual property by Luckey, who Total Recall claims they hired to help them develop immersive, head mounted displays.

Company 100
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CODA Inks EV Development Deal With Great Wall Motors

socalTECH

Santa Monica-based CODA Holdings , the developer of electric vehicles and battery systems, announced today that it has inked a contract with Chinese automotive producer Great Wall Motors Company , to jointly develop an all-electric vehicle for the worldwide market. facility.

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Kurion Expands Win At Fukushima

socalTECH

Irvine-based clear and hazardous waste management technology developer Kurion said late last night that it has scored another contract at the Fukushima Daiichi Nuclear Power Plant, for a second, mobile processing unit to clean up nuclear tainted water at the disaster site. Size of the contract was not announced. READ MORE>>.

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How The Deal Between Synthetic Genomics, Exxon Fell Part

socalTECH

It all looked good at the time: oil company Exxon needed to develop a more earth-friendly way to produce oil, and San Diego startup Synthetic Genomics needed funding to get its technology off the ground. But then, ExxonMobil cut back its original investment--worth up to $600M--in Synthetic Genomics. What happened? READ MORE>>.

Layoffs 159
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Guerilla Marketing, Brad Feld Style

InfoChachkie

companies should… focus on building amazing products. I recently spoke with Brad about his approach to guerilla marketing and how he instills eclectic marketing tactics in Foundry Group’s portfolio companies. Chris is the CEO of Gnip , a Foundry Group portfolio company. If you have $hitty products, the marketing is impossible.

Marketing 233
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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

In the initial phases of any new market you’re developing a product (hopefully with a minimal set of features), getting feedback from customers, refining your product based on user feedback and then re-launching your product. I believe that over capitalizing companies too early often favors the VC. Rinse & repeat.

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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. For instance, a senior executive from a major media agency, who did not attend the show, was prompted by a bearded-booth-babe tweet to contact the company’s VP of Sales.

Marketing 209