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Social Media Advanced Skills Huddle

SoCal Tech Calendar

Thursday, April 7, 2011 -- S.M.A.S.H. Social Media Advanced Skills Huddle). SMASH is an interactive conference designed to help you make better decisions about deploying social media for marketing, public relations and corporate communications. socalTECH readers get $100 off using code socaltechsmash.

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24/7 Media Expands Video Formats

socalTECH

Online advertising provider Real Media Group , which is part of 24/7 Media, said today that it has launched three new video formats. The Social Slide Bar links users to social media sites like Facebook; the Action Button links to retailers like Amazon.com; and the Click-to-Long Play format features links to longer, branded content.

Media 154
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The Resumator Gets $2.1M From Rincon

socalTECH

Resumator develops social media recruiting tools, which helps startups find and recruit employees. Rincon led a $700,000 Series A round in 2011 in The Resumator. Resumator is unusual in that it is located in Pittsburgh, PA--Rincon tends to make mostly Southern California investments. READ MORE>>.

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MarketShare Finds $38M More

socalTECH

MarketShare develops technology used to help with understanding the payoff of investments across a company''s marketing and sales effort, including TV, print, display, search, video, social media, website, PR, and other efforts. Elevation Partners invested in MarketShare in 2011. READ MORE>>.

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Content, Commerce, and Cosmetics: A Look At IPSY's Subscription Business

socalTECH

socaltech is a sponsor of next week's Recurring Revenue Conference on Tuesday at the Skirball Center, where Weiss will be speaking on a panel. It was cofounded by Michele phan in November of 2011. Social media allows women to seek out other, like minded women, and learn from them. What is IPSY?

Commerce 100
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Kingston Rolls Out SSD Destruction Contest

socalTECH

Kingston said that it will award 16 prizes to people who give it ideas on its next set of "SSD Destructo" videos, which it says it plans to debut in January 2011. Kingston is also using the promotion to boost its social media efforts, with entrants required to click on "Like us" on its Facebook page before entering.

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Interview with Wes Nichols, MarketShare

socalTECH

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. We're building very advanced analytical models which look at both direct and indirect effects, so that we are able to quantify how different media interacts with each other.