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Make It Work- the real story

InfoChachkie

Make It Work was an amazing company. With over 38,000 cult-like testimonials, one cannot dispute the company delivered a valuable service in a way like no other company has come close. In doing so, I will assume all of the personally guaranteed loans and lines granted to the company. We failed because we tried.

RSS 170
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How Pinterest, Tumblr, HootSuite, Klout, Posterous, Bitly and Mashable Rapidly And Repeatedly Hire Great People

InfoChachkie

Although this is a core competency that must be honed over time, there is a cadre of SaaS hiring tools that the world’s leading tech companies deploy to their advantage. The company launched its social media management system in 2008, growing to over 4 million users by the start of 2012.

SaaS 209
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Startup Sales Lessons From TLC’s “Say Yes To The Dress”

InfoChachkie

An efficient way to qualify a potential customer is to determine the size and availability of their budget. o Sell What You Have - The Say Yes sales team's priority is to get customers to select "the perfect dress" from whatever they have on the racks. Startup sales require high velocity. Startups must follow a similar philosophy.

Sales 251
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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

By 2012, total sales exceeded 50 million copies and founding band member Roger Waters was cited by Forbes as the second highest paid musician of the year, pulling in $88 million. Instead of refining their material based on customer feedback, they often lock themselves away in a recording studio, isolated from their fans' reactions.

Startup 269
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. AOL was controlled by one company and the Internet was distributed. AOL controlled the services, taxed companies to access users and decided what was good or bad. Was it massively better software, better companies, better markets? cheap accessible digital hardware].

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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference. For instance, a senior executive from a major media agency, who did not attend the show, was prompted by a bearded-booth-babe tweet to contact the company’s VP of Sales.

Marketing 209
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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Subscribe to RSS. Subscribe to RSS. 63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. He has an eclectic work background in a variety of industries, varying from Fortune 500 companies like Apple, Starbucks, and Viacom/CBS to startups, nonprofits and government agencies. Idea Mensch.