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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389
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Timing and why we’re all VCs

TechCrunch LA

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?

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Startup Tips From College Dropouts: Zuckerberg, Jobs, Gates, Dell, Ellison, Branson and Disney

InfoChachkie

HIGHEST DEGREE OBTAINED BY AMERICA'S 400 RICHEST PEOPLE Source: Forbes Magazine, Jan 2012. According to a January 2012 Forbes article, nearly 16% of the 400 most affluent Americans do not have a college degree. When one considers the 400 richest people on the entire planet, the percentage of non-college graduates doubles.

Tips 279
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product. We want a strong balance sheet (um, ok.

Startup 383
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

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Paying It Forward: Amanda Bensol of Karma Wi-Fi

Tech Zulu Event

Recently, we had a great opportunity to sit down and chat with Amanda Bensol, head BD/Marketing for Karma. That’s what drew me to them as I hopped on board for PR/marketing, and a little bit of sales and operations.” Their year will incorporate a significant marketing push. Share More, Get More.

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Congrats To The Spotlight: LA Tech Winter Presenting Companies at Caltech

Tech Zulu Event

We write and create our own content for the game. When: Thursday, February 2, 2012 – 7:00 p.m. Directions to the Spotlight: LA Tech Winter 2012. CallFire provides Voice and SMS Solutions to over 40,000 customers including political groups, non-profits, insurance agents, small business owners, and marketers. to 10:00 p.m.

CalTech 91