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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

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9 Innovative Startups To Watch For in 2024

Tech.Co

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209
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Top 5 TechCrunch Disrupt 2012 StartUps that will Save You Time & Money

Tech Zulu Event

Even though Lyft nor Sidecar presented at TechCrunch Disrupt 2012 they need to be mentioned as they were a huge time saver both getting from after party to after party and also to get to the airport. Planana handles getting sponsorship dollars for your event so you can focus on marketing it.

Startup 77
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Strategy is Defined by Big Picture | Art of Leadership 2012

Tech Zulu Event

“Competition for the future is about what you are doing today,” Vijay Govindarajan preaches passionately from the stage at the front of the Metro Toronto Convention center on June 5th, 2012 at the Art of Leadership Conference. In the boxes he writes: 1. Manage the present. Selectively forget the past. Create the future.

Pricing 80
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Optimizing Websites, Social Media and Mobile Devices: Risk and Reward in the Wild West of Technology

SoCal Tech Calendar

Thursday, February 16, 2012 -- Optimizing Websites, Social Media and Mobile Devices: Risk and Reward in the Wild West of Technology. Should you pay someone to write the code for you or should you use an app-generating and hosting alternative? Do you wonder how to best utilize your mobile applications to improve your business and brand?

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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

By 2012, total sales exceeded 50 million copies and founding band member Roger Waters was cited by Forbes as the second highest paid musician of the year, pulling in $88 million. Unfortunately, successful musicians seldom have the luxury of market testing their subsequent albums. Pay To Play.

Startup 269