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Here Is What You Missed At VidCon 2013

InfoChachkie

If you were not walking the halls of the Anaheim Convention last week, you missed a whole lot at the VidCon 2013. He encouraged YouTube creators to continue creating meaningful (albeit virtual) relationships with their viewers, despite the fact that advertisers consistently fail to properly value such "audience connection.".

Course 190
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TechZulu Top 2013 SXSW Panel Picks & More

Tech Zulu Event

New and old interactive companies alike have been wrangling their online communities for panelpicker votes since mid-August when voting commenced for a coveted shot to win a chance to present their vision to a guaranteed crowd of A-List digital and tech influencers that will gather together in Austin, TX the week of March 8, 2013.

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Remember The Phone Company? It’s Back And It’s Called Facebook

InfoChachkie

For instance, consumers can effortlessly click on a desktop Facebook ad, surf a site to learn more and then execute a purchase or fill out a lead form, via their large screen, mouse and full-sized keyboard. Fortunately for consumers, not all mobile advertisers are clueless. Now consider the same experience from a mobile point of view.

Company 200
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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5 In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. GoToMy Rebranding Campaign.

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Experimental Transmedia Film “The Cosmonaut” Tests New Distribution Methods

Tech Zulu Event

Radical transparency is the goal and on May 14 th , 2013 the filmmakers will post the entire feature-length film online in HD ( for free ), in addition to releasing it on DVD/Blu-ray, on TV, and in theaters simultaneously. There will be a smattering of special screenings worldwide. They want it all hacked and mashed up.

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Interview with Gabe Grifoni, Rufus Labs

socalTECH

I actually spent a decade working in advertising and marketing. How did you go from marketing and advertising to a hardware startup? That CES was in 2013, and there wasn't a lot on the market at the time. However, that's really a device from the 1800's with a screen, and that didn't seem like the way to go.

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Vision, School, & Work | Interview with Jim Farley CMO Ford Motors

Tech Zulu Event

All photos are taken from the 2013 LA Auto Show. Facebook, mobile advertising agencies, even Pinterest and Twitter (though they’re not directly related to automotive). With automotive, advertising has always been a huge vertical (beverages, food, etc.). “Digital marketing turned the art of advertising into a science.”