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Demand Media Sees Steep Drop In Content Revenues

socalTECH

Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M in revenues for the three months ended June 30, 2014, down from the $101.1M The company said the drop came due to a shift away from higher CPM direct display advertising. demand media content traffic revenues'

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Demand Media Names New CFO

socalTECH

Santa Monica-based Demand Media said Thursday that it has named a new CFO, appointing Rachel Glaser to the position. The announcement came as part of Demand Media''s quarterly results announcement, where the company reported 2014 revenues of $172.4M. demand media executive' Glaser was most recently the CFO of Move, Inc.

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Rubicon Project Buys RTK.io

socalTECH

Los Angeles-based advertising exchange operator Rubicon Project said this morning that it has acquired RTK.io , a developer of open source, header bidding solutions for publishers. Rubicon says that RTK's solutions are build on the same, open source framework as its own, Demand Manager product portfolio, Prebid. READ MORE>>.

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

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7 Winning Strategies For Smartphone App Startups

Startup Professionals Musings

According to Tim Cook at Apple, there were over 9 million registered developers in 2014. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. The price of entry can be less than $10,000, so the competition is huge and growing rapidly.

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Interview with Jonathan Zweig, AppOnboard

socalTECH

Jonathan, who was Founding CEO and President of AdColony (which sold to Opera for $350 Million in June of 2014), also told us why he got back in the startup game, even though he could be just sitting on a beach in Bali after his prior success. Jonathan Zweig: I was the largest shareholder in our exit to Opera, when AdColony sold in 2014.

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6 Top Trends For The Digital World In 2016

Tech Zulu Event

For the VPN industry specifically, we will see a lot of new providers as the barrier to entry is extremely low, and demand is high. However, due to the size of apps and digital media, along with the enhanced data speeds that LTE networks provide, 10GB of data will ultimately provide a similar user experience to what 5GB of data did in 2014.