Both Sides of the Table

JANUARY 3, 2016

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Both Sides of the Table

JANUARY 5, 2016

YouTube AND other platforms. But if you’re not on FB in 2016 you’re crazy. And of course SnapChat is relevant for younger video consumers. The platforms are expanding and fragmenting. Video is much more valuable with sight, sound & motion. It’s both / and. I’ll talk about this another day.

Content 150

Content Snapchat Platform SEO 150

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 62

Social Media Media Metrics SEO 62

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. Market Structure.

Startup 150

Startup Marketing Study SEO 150