Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? Top 3 Important Facebook Marketing Trends to Watch and Emulate.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57

Metrics Funding Startup Customer 57

LATechDigest

OCTOBER 26, 2016

Cornerstone on Demand brought together the area’s best & brightest for its fourth annual LA Tech Summit , once again hosted at the Fairmont. — LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016.

Snapchat 40

Snapchat Lootcrate Riot Games Downey 40

Startup Professionals Musings

JULY 22, 2016

Moonshots are simply efforts that demand breakthroughs that are not possible within business-as-usual practices. You need to quantify measurable criteria for success, using business metrics. Effective progress requires a detailed project plan, milestones, resource assignments, metrics, and status meetings on a regular schedule.

Startup 56

Startup Metrics Entrepreneur Resource 56

Startup Professionals Musings

MAY 9, 2016

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. You can’t demand total loyalty from all, so you have to learn to accept criticism without being defensive.

Social Network 59

Social Network Startup Demand Entrepreneur 59

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

AUGUST 8, 2016

Investors look for sales at full price, to people you don’t know, to validate demand, price, and margin. Show an aggressive marketing and sales plan. With today’s rapid pace of change and information overload, word-of-mouth and social media alone is not a viable marketing plan.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58