2016 Marketing Satisfaction Social Media 
Startup Professionals Musings
DECEMBER 18, 2020
This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices. Real-time in-process updates vs after-the-fact stories.
Startup Professionals Musings
OCTOBER 22, 2016
Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes.
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Startup Professionals Musings
MAY 16, 2016
Full autonomy to go above and beyond in sales and customer-service roles will increase team engagement as well as customer satisfaction. High engagement is more related to high performance than high satisfaction. Marty Zwilling First published on Entrepreneur.com on 05/06/2016. Link rewards and performance to engagement levels.
Startup Professionals Musings
OCTOBER 7, 2016
Don’t forget the marketing. “If With social media and conventional selling, the people with the best message get the order. Success to you probably includes financial gain, but don’t forget that money doesn’t buy lasting satisfaction and happiness. Marty Zwilling First published on Inc.com on 09/22/2016.
Startup Professionals Musings
JANUARY 11, 2016
Seek evidence of market opportunity to balance your passion. These days, there are over 150 credible market-research companies online sizing opportunities, including Nielsen and Gartner. Use social media and live customers to eliminate any reality distortion in your internal perception of value. And he is an optimist.
Startup Professionals Musings
JUNE 17, 2016
The proper time to put a formal program in place to improve your customer experience, with measurements of both cost and value, is before your first product or service hits the market. If a customer feels like they are doing all the work, satisfaction will never be forthcoming. Connect, do not just answer questions.
Startup Professionals Musings
DECEMBER 30, 2016
Some experts have tied this market to location detection hardware (GPS), but even that is now pervasive on all smart devices. Businesses that focus on the local community have long been the source of satisfaction and financial livelihood of entrepreneurs. Marty Zwilling First published on Inc.com on 12/13/2016.
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