Startup Professionals Musings

OCTOBER 3, 2016

Sets goals and milestones, with metrics to track progress. They define metrics for each goal, and diligently track themselves against these metrics. I still hear too much focus on disruptive technologies, making more money, and working less. Marty Zwilling First published on Inc.com on 09/20/2016.

Entrepreneur 106

Entrepreneur Satisfaction Metrics Ideas 106

Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? In addition, make use of as much automation as you can in 2016 to reduce manpower costs and put the money towards other more important matters.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

MARCH 7, 2016

As a result, Google has become a verb, and the company is a tech giant with record growth rates and a revenue of $74.5 Set business goals and milestones, and use metrics to track performance. Every team member needs the motivation, training and authority to make day-to-day decisions without review and approval. billion in 2015.

Ideas 59

Ideas Technical Review Google Startup 59

Startup Professionals Musings

MARCH 25, 2016

Update your technology to reach new customer segments. Make sure you website is mobile-friendly, totally user-friendly, includes a blog and provides for customers review and feedback. They are looking for online reviews and social-media recommendations from their friends. Include mobile-app support and new social-media channels.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

JANUARY 25, 2016

According to many observers , we can thank or blame technology for these higher expectations, providing information at the speed of light, leading everyone to expect more. Some entrepreneurs are so focused on their technology, they assume their customers think the same way. Every job on your team drives your customer experience.

Customer 55

Customer Custom Startup Coach 55

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. The metrics were good but we wondered how much better they would be when we expanded our product.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

DECEMBER 23, 2016

Now it’s all about how fast you recognize and adapt to market change, new competitors, and new technology. Define and use market metrics to tune your plan. You need metrics to spot these changes, and regular new initiatives to test new and old alternatives. Regularly update internal process tools and technology.

Social Media 67

Social Media Metrics Startup Technical Review 67