Both Sides of the Table

NOVEMBER 14, 2017

In the case of MakeSpace we had huge initial successes in New York City as Rahul led the scaling of our drivers, our trucks and our warehouses and we figured out the right price points to beat the local competition. presented pricing challenges when compared to a whole new set of offline competitors we didn’t know well.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

JANUARY 30, 2017

A successful business requires focus – define the customer need with a specific solution for a specific price and cost. Manage the business with metrics and goals. Business objectives need to be quantified and measured to assess progress and positioning against competition. Don’t lose the race halfway to the finish line.

Ideas 72

Ideas Startup Metrics Entrepreneur 72

Startup Professionals Musings

AUGUST 4, 2017

This will create a connection with them, which demonstrates more value than price or quality. One metric now commonly used is called the Net Promoter® Score (NPS). Satisfied but unenthusiastic customers who can be easily wooed by the competition. Marty Zwilling Published by Xerox Small Business Solutions on 07/31/2017.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. If your business card and website come across as just another advisor, consultant, or accountant, then don’t be surprised if price is the only focus. Set pricing to assure both revenue and profit.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

APRIL 14, 2017

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Revenue and competitive position followed. Marty Zwilling First published on Huffington Post on 04/12/2017.

Competition 65

Competition Social Media Metrics Customer 65

Startup Professionals Musings

NOVEMBER 24, 2017

What neither group seems to fully comprehend is that retail needs to fundamentally change to succeed, far beyond the addition of an online component, to meet the experience expectations of today’s generation, an oversupplied global marketplace, and technology for instant pricing and distribution.

Customer 52

Customer Custom Technical Review Summary 52