Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. If your business card and website come across as just another advisor, consultant, or accountant, then don’t be surprised if price is the only focus. Set pricing to assure both revenue and profit.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

AUGUST 4, 2017

This will create a connection with them, which demonstrates more value than price or quality. Satisfied but unenthusiastic customers who can be easily wooed by the competition. The inverse case is that you can lose you competitive lead very quickly by focusing on the wrong things. Detractors.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

JANUARY 16, 2017

Incents customers to pay a premium price. Sustainability and social responsibility are ways to extend your exclusivity and added value, thus lowering risk, improving profitability, and justifying a premium price. Is seen by customers as a competitive edge. Marty Zwilling First published on Inc.com on 01/02/2017.

Customer 64

Customer Custom Statistics Pricing 64

Startup Professionals Musings

JANUARY 28, 2017

We all face pressure in our lives, but there’s nothing like that of an entrepreneur facing customer crises and the competitive challenges of a new business. Thus, here is my own reframing of the authors generalized rules into some specifics for an entrepreneur or business leader: Reframe competitive threats to opportunities.

Entrepreneur 56

Entrepreneur Competition Press Mentor 56

Startup Professionals Musings

JANUARY 30, 2017

A successful business requires focus – define the customer need with a specific solution for a specific price and cost. Business objectives need to be quantified and measured to assess progress and positioning against competition. Marty Zwilling First published on Inc.com on 01/17/2017.

Ideas 72

Ideas Startup Metrics Entrepreneur 72

Startup Professionals Musings

FEBRUARY 15, 2017

For example, in a new book, “ If You’re in a Dogfight, Become a Cat! ,” Leonard Sherman, executive in residence at the Columbia Business School, suggests that you should stay out of the competitive dogfight and continually redefine the game on your own terms. Marty Zwilling First published on Inc.com on 02/01/2017.

Examples 67

Examples Customer Custom Product 67

Startup Professionals Musings

FEBRUARY 22, 2017

Incidentally, if you never thought of yourself as being an A-Player employee, you probably will struggle even more in the competitive entrepreneur world. In this highly competitive world, no growth means falling behind, as a business or in your career. Marty Zwilling First published on Entrepreneur.com on 02/13/2017.

Entrepreneur 54

Entrepreneur Customer Custom Competition 54

Xconomy

AUGUST 26, 2016

Mylan bumped up the price of the EpiPen 400 percent, presidential nominee Hillary Clinton responded with a tirade against drug price hikes, and—much like when Clinton railed against drug pricing last year—biotech indexes promptly plummeted more than 3 percent. It was the tweet heard around the biotech world, again.

Pricing 40

Pricing Thousand Oaks Startup Research 40

Startup Professionals Musings

SEPTEMBER 11, 2017

According to a recent Ernst & Young global report , the first half of 2017 was the most active first half by global number of IPOs since 2007. Because public shareholders usually take the short-term view, they want to see constant rises in the stock's price so they can sell their shares for a profit.

Startup 87

Startup Technical Review Report Entrepreneur 87

socalTECH

NOVEMBER 19, 2018

He saw that the industry was being disrupted globally, and actually started with the idea of building a new company that could be scalable, and flexible, and offer delivery of that content at competitive pricing. We bought our first company in 2017 to create this, and we rolled up a few companies to bring this vision to life.

Content 113

Content Startup Mobile Platform 113

Startup Professionals Musings

APRIL 14, 2017

Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Revenue and competitive position followed. Marty Zwilling First published on Huffington Post on 04/12/2017. Speed is a key feature in every customer experience.

Competition 65

Competition Social Media Metrics Customer 65

Startup Professionals Musings

JULY 29, 2017

One question I often hear from solo entrepreneurs, and she addresses directly, is “How do I set the right price for my services?” The simple answer is to balance supply and demand, but here are some specific considerations that she and I both proclaim as key factors: Use project pricing rather than hourly rates.

Pricing 68

Pricing Entrepreneur Mentor News 68

Startup Professionals Musings

JANUARY 5, 2018

The reality is that successful businesses these days require an equally elegant business model, with the right marketing, delivery channel, price, and target customers, to get real traction. The founder had simply not done the work to validate a price and the perfect customer segment. Make every pilot customer commit to be a reference.

Product 55

Product Pricing Startup Customer 55

Startup Professionals Musings

MAY 27, 2017

Focus simply means launching your first and most memorable initiative where you see a unique skill and experience fit, your best competitive positioning with the least risk, and the greatest potential return. Realistically characterize the competition. Claiming you have no competition also implies lack of focus on competition.

Entrepreneur 63

Entrepreneur Competition Customer Custom 63

Startup Professionals Musings

NOVEMBER 24, 2017

What neither group seems to fully comprehend is that retail needs to fundamentally change to succeed, far beyond the addition of an online component, to meet the experience expectations of today’s generation, an oversupplied global marketplace, and technology for instant pricing and distribution.

Customer 52

Customer Custom Technical Review Summary 52

Both Sides of the Table

SEPTEMBER 17, 2017

I believe this use of cryptocurrency will develop and flourish long after the dust settles from the hype and crash of cryptocurrencies that we’re experiencing in 2017. This market structure in which the few, large players use their market position to eliminate competition is inevitable. It’s Hobbesian economics 101.

Course 280

Course Startup Framework Marketing 280