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7 New Business Realities Challenging Every Business

Startup Professionals Musings

According to Small Business Trends , over half of the existing small businesses in the US already have international customers. This kind of disruption used to happen only a few times per century, but now it is commonplace Customer and employee power trumps stakeholders. Use two-way communication. Use two-way communication.

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Every New Business Needs A Unique Selling Proposition

Startup Professionals Musings

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 58
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5 Steps To A Compelling Story For Business Proposals

Startup Professionals Musings

For example, if I don’t know you, and you didn’t sell your last company for $800 million, your story needs to educate me on why anyone would bet on you to succeed, and how you would reward me for success. Mark Zuckerberg was not the first to build a social media platform, so he had to find investors who believed in him.

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Why Entrepreneurs Need To Keep Their Business Focused

Startup Professionals Musings

Unfortunately, often the result is potential customers who are confused, the limited resources of your business are spread too thin, and customers and investors look elsewhere for a better fit. Customers want a solution from you, not many. Your team, customers, and investors will all be confused with your lack of focus.

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7 Rules For Innovations That Produce Dominant Players

Startup Professionals Musings

Hoffman should know, as an icon in the Silicon Valley, having educated and trained hundreds of startup founders as the CEO of “ Founders Space ,” designated by Inc.com as one of the top ten incubators and accelerators in the world. Lock in customers with loyalty and high cost of change. Be the first to disrupt an existing market space.

Netflix 54
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How You Should Start a Business Before the Bubble

Startup Professionals Musings

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). Subtle differences don’t usually attract investors or customers. Now is the time to float your own.

Ideas 55
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Are You And Your New Venture Positioned For Success?

Startup Professionals Musings

This is an emerging theme in the past decade as investors learn that customers assign more value and loyalty to business owners who display this attribute. The result is a win-win-win situation for investors, entrepreneurs, and customers alike. Marty Zwilling First published on Inc.com on 05/22/2017.