Startup Professionals Musings

OCTOBER 2, 2018

In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out. Put your customer at the top, rather than technology.

Marketing 96

Marketing Metrics Social Media Content 96

Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

FEBRUARY 23, 2018

Adopt a project-based revenue model with metrics. Treat every business as a customer, not a client. A client relationship suggests that the consultant is in charge, whereas the customer designation recognizes the more modern model of the customer in control. Marty Zwilling First published on Inc.com on 02/08/2018.

Social Media 56

Social Media Software Review Customer Custom 56

Startup Professionals Musings

JANUARY 9, 2019

Yet if you run a business, you know things won’t get done, and most customers won’t buy, unless they trust you. According to current reports , both your employees and your customers have to feel they know you, and you know them, before levels of trust can accrue. Make sure your team and your customers have a role.

Customer 92

Customer Custom Mentor Training 92