socalTECH
AUGUST 28, 2017
Unlike Yelp and listings sites that are focused on user-generated reviews or things like that, we're really a portfolio sharing site, and a tool of professionals. That's something you just can't find on Pinterest and other sites. That is all gearing up for a Series A funding, which will happen in the summer of 2018.
Startup Professionals Musings
OCTOBER 2, 2018
In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Set specific objectives, budgets, and metrics for each one. Content that works should be relentlessly repurposed, from web site to social media, events, etc. Pick a theme and a team for each and get started.
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Startup Professionals Musings
FEBRUARY 23, 2018
Adopt a project-based revenue model with metrics. You need to use the modern vehicles for promotion and relationship building, including a professional web site, social media, and industry conferences to show your expertise, credentials, and connections. Marty Zwilling First published on Inc.com on 02/08/2018.
Both Sides of the Table
NOVEMBER 14, 2017
No prizes for guessing what some of MakeSpace’s innovations will be in 2018 and 2019. Raise too soon and likely take on more dilution, wait and get valuation up (as our metrics continue to rise) but then run to a point where you have a lower cash balance and place more risks on the business.
Startup Professionals Musings
JANUARY 9, 2019
Annual bonuses tied to production metrics are nice, but these will not generate the long-term trust and loyalty you need to set the culture. For customers, the buying experience goes well beyond support after the sale, to include product selection, web site layout, and feedback. Provide training and mentoring directed at career growth.
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