Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Pick a theme and a team for each and get started.

Marketing 96

Marketing Metrics Social Media Content 96

Startup Professionals Musings

FEBRUARY 23, 2018

Adopt a project-based revenue model with metrics. You need to use the modern vehicles for promotion and relationship building, including a professional web site, social media, and industry conferences to show your expertise, credentials, and connections. Marty Zwilling First published on Inc.com on 02/08/2018.

Social Media 56

Social Media Software Review Customer Custom 56

Startup Professionals Musings

JANUARY 9, 2019

Annual bonuses tied to production metrics are nice, but these will not generate the long-term trust and loyalty you need to set the culture. For customers, the buying experience goes well beyond support after the sale, to include product selection, web site layout, and feedback. Enable employee or customer shared ownership.

Customer 92

Customer Custom Mentor Training 92