Both Sides of the Table

SEPTEMBER 10, 2021

.” * I first wrote about the changes to the Venture Capital ecosystem 10 years ago and this still serves as a good primer of how we arrived at 2011, a decade on from the Web 1.0 By 2018 I sensed that he was right and we began focusing more on our barbell approach. dot-com bonanza. Secrets of Sand Hill Road.

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Pick a theme and a team for each and get started.

Marketing 96

Marketing Metrics Social Media Content 96

Startup Professionals Musings

FEBRUARY 23, 2018

Adopt a project-based revenue model with metrics. You need to use the modern vehicles for promotion and relationship building, including a professional web site, social media, and industry conferences to show your expertise, credentials, and connections. Marty Zwilling First published on Inc.com on 02/08/2018.

Social Media 56

Social Media Software Review Customer Custom 56

TechEmpower

JUNE 6, 2018

Not just in measured results per second (several metric crap tonne), but in number of tests measured (~1830), number of framework permutations tested (~464), number of languages included (26), and total execution time of the test suite (67 hours, or 241 billion microseconds to make that sound properly enormous). It's lost in the noise.

Framework 377

Framework TechEmpower Platform Metrics 377

Startup Professionals Musings

NOVEMBER 7, 2018

Since then, the monthly subscription model has become the norm for a wide range of products and services, from web applications, to hardware, and services of all types. Marty Zwilling First published on Inc.com on 10/24/2018. They know you exist, but any change is painful.

Product 86

Product Marketing Education Examples 86

Startup Professionals Musings

JANUARY 9, 2019

Annual bonuses tied to production metrics are nice, but these will not generate the long-term trust and loyalty you need to set the culture. For customers, the buying experience goes well beyond support after the sale, to include product selection, web site layout, and feedback. Provide training and mentoring directed at career growth.

Customer 92

Customer Custom Mentor Training 92