Tech.Co
MARCH 1, 2018
And while that cliché has been said about everything in the Lone Star state for years, it rings particularly true for the hottest startups showcasing their big innovations at SXSW Startup Night 2018 presented by the Kauffman Foundation and TechCo. For retailers, this will mean selling more product, fewer returns and happier customers.
Startup Professionals Musings
NOVEMBER 5, 2018
Tech may be the tool, but hospitality – making life a little easier, more comfortable, and more enjoyable for your customer, is the winning focus. Unfortunately, too many of the technical entrepreneurs I mentor and advise are focused on their technology, and assume that the value will be self-evident to customers.
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Startup Professionals Musings
OCTOBER 26, 2018
Many customers now actively seek out new technologies, rather than wait for many others to try it first. For example, if your new product reduces pollution or world hunger, this adds immediate value and confirms a positive long-term strategy for customers today. Marty Zwilling First published on CayenneConsulting on 10/10/2018.
Startup Professionals Musings
JULY 27, 2018
Unfortunately, customers look for value in solving their problem, and new technologies alone scare them, so these solutions don’t get bought by customers, or funded. Attracting business investors is as tough as attracting customers, but it’s a different challenge. Customized marketing strategy and realistic sales plans. “If
Startup Professionals Musings
SEPTEMBER 21, 2018
File a provisional patent or other intellectual property. Collect target customer testimonials and advocacy. Marty Zwilling First published on Inc.com on 09/07/2018. Reserving a consistent website domain name and social media names will not likely be possible once your startup is made public via an investment platform.
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