Startup Professionals Musings

MAY 1, 2019

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns. Document processes and metrics for economies of scale.

Metrics 86

Metrics Startup Training Custom 86

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Implement marketing metrics based on inbound data. Marty Zwilling First published on Inc.com on 07/08/2019. The key is consistency.

Marketing 94

Marketing Social Media Technical Review Custom 94

TechCrunch LA

SEPTEMBER 7, 2021

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. But then Facebook became a more crowded platform, and the same happened with Google: more advertisers, higher CPM and a more competitive environment.

Commerce 211

Commerce Content Marketing Startup 211

Both Sides of the Table

NOVEMBER 14, 2017

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. No prizes for guessing what some of MakeSpace’s innovations will be in 2018 and 2019. Summary Startups are fun and exhilarating and filled with challenging problems to solve.

Startup 286

Startup Technical Review Custom Customer 286