Startup Professionals Musings

AUGUST 12, 2019

Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. A competitive advantage to a non-problem or tiny niche is not interesting to investors.

Competition 86

Competition Patents Startup Customer 86

InfoChachkie

MARCH 21, 2019

In 1917, Mary Phelps Jacobs was granted patent 1,115,674 , which states, “This invention relates to improvements in brassieres.” (sic). The campaign was so successful that it ran through the 1960’s and allowed Maidenform to sell their products at premium prices, well above those of their competition. Innovate Beyond Product Features.

Entrepreneur 100

Entrepreneur Design Customer Custom 100

Tech.Co

MARCH 1, 2018

Tapping into a niche community is part of Quirktastic Media’s competitive advantage. Their four products include an e-commerce shop, social app, content and a multi-genre convention (QuickCon coming in Summer 2019). Seek (Lehi, UT). Getting your company found on app stores is hard enough – especially if you are a new AR startup.

Startup 80

Startup Mentor Platform Help 80

Startup Professionals Musings

JUNE 12, 2019

Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. Amazon already has a patent to automatically ship you other items of interest, without prompting, based on your prior order and usage patterns (returns are free and simple).

Customer 96

Customer Custom Coach Pricing 96